Is Your Content Cute?
Is what you put out into the world, be it blog, audio, video, email or social, all of these things:
CONSISTENT
Decide how often you are going to create and share content and stick to it
USEFUL
You don’t need to give away the farm but a few chickens go a long way - give some how with your why
TIMELY
Are you poised to respond to a trend, a news-worthy topic, a shift in your industry or a time of year
ENGAGING
The tone of your writing, the language you use, the questions you pose and the examples you provide should bring your audience in, not keep them at bay.