Is Your Content Cute?

No, sorry, I don’t mean this kind of cute…

No, sorry, I don’t mean this kind of cute…

Is what you put out into the world, be it blog, audio, video, email or social, all of these things:

CONSISTENT

Decide how often you are going to create and share content and stick to it

USEFUL

You don’t need to give away the farm but a few chickens go a long way - give some how with your why

TIMELY

Are you poised to respond to a trend, a news-worthy topic, a shift in your industry or a time of year 

ENGAGING

The tone of your writing, the language you use, the questions you pose and the examples you provide should bring your audience in, not keep them at bay.